A division that has a low relative market share position and competes in a slow-growth industry is referred to as a
A) Dog.
B) Question Mark.
C) Star.
D) Cash Cow.
E) Cowboy.

Question

Quizplus · Accepted Answer

A division with low relative market share position and competes in a slow-growth industry is likely to have low profitability and limited growth potential, hence the term "Dog."

A Division That Has a Low Relative Market Share Position