Why do researchers often make use of samples?
A) They often make surveys cheaper and easier
B) They generate better data
C) The results are more accurate
D) Managers are only interested in a few people's views

Question

Quizplus · Accepted Answer

Researchers often use samples because it makes conducting surveys cheaper and easier, allowing for the collection of data from a subset of a population instead of needing to reach out to everyone, which can be costly and time-consuming.

Why Do Researchers Often Make Use of Samples