Why is market segmentation an important variable in strategy implementation?
A) It allows a small firm to compete successfully with a large firm.
B) It allows a firm to operate with limited resources.
C) Mass production, mass distribution, and mass advertising are not always required.
D) Market segmentation decisions directly affect marketing mix variables.
E) All of the above

Question

Quizplus · Accepted Answer

Market segmentation is crucial because it enables firms to target specific groups effectively, optimizing resources and marketing efforts, which can help small firms compete with larger ones and tailor their marketing mix accordingly.

Why Is Market Segmentation an Important Variable in Strategy Implementation