Which of the following variables are not directly affected by market segmentation?
A) Product
B) Place
C) Process
D) Promotion
E) Price

Question

Quizplus · Accepted Answer

Market segmentation mainly affects the variables related to the marketing mix. Product, Place, Promotion, and Price are all elements of the marketing mix, whereas Process refers to the flow of activities involved in delivering a product or service, which is not directly affected by market segmentation.

Which of the Following Variables Are Not Directly Affected by Market