In the history of economic development, a phase has emerged that links the areas of marketing and event management. This is known as:
A) The service economy
B) The experience economy
C) The manufacturing economy
D) The agricultural economy

Question

Quizplus · Accepted Answer

The experience economy is a concept where businesses create memorable events for their customers, and the memory itself becomes the product. This phase emphasizes the importance of offering unique experiences to consumers as a way to differentiate and add value beyond traditional goods and services.

In the History of Economic Development, a Phase Has Emerged