A marketing company has found that a specific training program works extremely well with the company's top executives. The company now wants to use this program with its middle management personnel, but it is unsure of how successful the program will be. This is a specific instance of the more general problem of

Question

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The issue described is about applying findings from one group (top executives) to another group (middle management), which is a matter of sample generalization. This involves determining whether results observed in one sample can be expected to hold for a broader population or a different subgroup within the population.

A Marketing Company Has Found That a Specific Training Program