When would you conduct a content analysis?
A)To measure the contents of a participant's personality
B)To quantify written or spoken text
C)To integrate the results of several studies on the same topic
D)To study the contents of people's daily lives

Question

Quizplus · Accepted Answer

Content analysis is a research tool used to quantify and analyze the presence, meanings, and relationships of certain words, themes, or concepts within texts or sets of texts. Researchers use content analysis to quantify and systematically analyze the communication and messages within texts, which can be written, spoken, or visual.

When Would You Conduct a Content Analysis