Matched-subjects designs are used to
A)reduce the number of participants that are needed.
B)increase the similarity of the experimental groups.
C)reduce pretest sensitization.
D)make the experiment easier to conduct.

Question

Quizplus · Accepted Answer

Matched-subjects designs aim to increase the similarity of the experimental groups by matching participants on relevant characteristics, which helps to control for confounding variables and ensures that differences in the outcome are more likely due to the experimental manipulation rather than pre-existing differences between the groups.

Matched-Subjects Designs Are Used to