The pioneer's brand can become the standard of reference customers use to evaluate other brands,making it more difficult for followers to convince existing customers that their new brands are superior to the older and more familiar pioneer.Which advantage of being a pioneer does this explain?

Question

Quizplus · Accepted Answer

This statement explains the advantage of being the first choice of market segments and positions. As the pioneer brand becomes the standard of reference, it occupies a preferred position in the market and in the minds of consumers, making it challenging for later entrants to establish a superior position.

The Pioneer's Brand Can Become the Standard of Reference Customers