Physical positioning helps in all of the following ways except:
A)It enables buyers to evaluate industrial goods and services on the basis of what it does rather than on what it is.
B)It contributes to a better marketing-research and R&D interface by determining key physical product characteristics.
C)It helps define the structure of competition by revealing the degree of competitiveness between various brands.
D)It may indicate the presence of meaningful product gaps and thus reveal opportunities for a new product entry.

Question

Quizplus · Accepted Answer

Physical positioning primarily focuses on how a product is perceived in the market in relation to its competitors, based on attributes such as quality, price, and use. It does not directly enable buyers to evaluate industrial goods and services based on their functionality rather than their nature. This evaluation process is more related to product design and marketing strategies that highlight the product's features and benefits, rather than positioning itself.

Physical Positioning Helps in All of the Following Ways Except