A firm is considering introducing a new product category in a highly competitive environment.The marketers obtain customer perceptions of the new product concept relative to likely alternatives on various determinant attributes the new product may contain.Based on this,infer what step of the positioning process is the firm at?
A)determining customers' most preferred combination of determinant attributes
B)examining the fit between preferences of market segments and current position of product
C)determining product's current location in the product space and intensity
D)identifying relevant set of competitive products serving a target market

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The Answer of A firm is considering introducing a new product category in a highly competitive environment.The marketers obtain customer perceptions of the new product concept relative to likely alternatives on various determinant attributes the new product may contain.Based on this,infer what step of the positioning process is the firm at?
A)determining customers' most preferred combination of determinant attributes
B)examining the fit between preferences of market segments and current position of product
C)determining product's current location in the product space and intensity
D)identifying relevant set of competitive products serving a target market

A Firm Is Considering Introducing a New Product Category in a Highly