'British Leyland was formed through a series of mergers involving a number of British car manufacturers.It did not have a clear identity because it was new and manufactured a variety of brands,including Rover,Triumph and Austin-Morris.' Which constraint associated with an intense position does this example illustrate?
A)Repositioning may result in alienating the product's current users despite the success with its newly targeted group.
B)Success in repositioning efforts may well ensure losing the current group of users.
C)The dilution of an existing intense position as a result of consolidation.
D)The temptation to overexploit the position by using the brand name on line extensions and new products.

Question

Quizplus · Accepted Answer

The example illustrates the dilution of an existing intense position as a result of consolidation. The merger of several car manufacturers under the British Leyland umbrella created a new company with a variety of brands and no clear identity, diluting the intense positions previously held by each individual manufacturer.

'British Leyland Was Formed Through a Series of Mergers Involving