Customers are surveyed and asked their preferences among various real or hypothetical product configurations,each with attributes that are systematically varied.This is an example of:
A)conjoint analysis
B)cluster analysis
C)logit analysis
D)discriminant analysis

Question

Quizplus · Accepted Answer

This is because conjoint analysis is a research technique used in market research to determine how people value different attributes (features) that make up an individual product or service. It involves surveying customers and systematically varying the attributes of a product to determine their preferences.

Customers Are Surveyed and Asked Their Preferences Among Various Real