Identify the limitation of product positioning analysis.
A)It does not tell the marketer which positions are most appealing to customers.
B)It does not include a tool to identify gaps where an opportunity for developing a new product exists.
C)It does not include a tool indicating how products within a category compare on the level of as many attributes as are relevant.
D)It does not indicate how alternative products are positioned relative to one another in customers' minds.

Question

Quizplus · Accepted Answer

Product positioning analysis primarily focuses on understanding how a product is perceived in the market relative to competitors. However, it does not inherently provide insights into which positions might be most appealing to customers, leaving marketers to deduce this through additional research or analysis.

Identify the Limitation of Product Positioning Analysis