There are two important keys to improving the credibility and accuracy of forecasts of sales and market potential.The first is to make explicit the assumptions on which the forecast is based.The second key to effective forecasting is to use multiple methods.
With the second key when forecasts obtained by different methods converge near a common figure, greater confidence can be placed in that figure
Correct Answer:
Verified
Q21: The theory that seeks to explain the
Q24: What is marketing research? How is it
Q25: Innovators typically account for approximately what percentage
Q26: As with all forecasting methods,statistical methods have
Q27: The innovation adoption curve model indicates the
Q28: Write a short note on the common
Q29: In Australia,the Australian Consumer and Competition Commission
Q30: Under the bottom-up approach to sales forecasting,a
Q31: Without valid market intelligence or market knowledge
Q32: Every marketer,not just retailers,needs information about 'what's
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents