According to Michael Porter,a business that avoids direct confrontation with its major competitors by concentrating on narrowly defined market niches is using the ______ strategy to gain and maintain competitive advantage.
A)overall cost leadership
B)differentiation
C)focus
D)segmenting

Question

Quizplus · Accepted Answer

The strategy being described is the focus strategy, which involves concentrating on a specific market niche to gain a competitive advantage. This is different from overall cost leadership, which aims to reduce costs to offer lower prices than competitors, and differentiation, which aims to offer unique features or benefits to stand out from competitors in the broader market. Segmenting refers to dividing the market based on different demographics or characteristics, which may be part of a focus strategy but is not the primary focus of the strategy being described.

According to Michael Porter,a Business That Avoids Direct Confrontation with Its