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A Business Pursuing a Prospector Strategy

Question 1

Multiple Choice

A business pursuing a prospector strategy:


A) concentrates on maintaining its positions in established product markets while paying less attention to new product development
B) focuses on growth through the development of new products and markets
C) attempts to maintain a strong position in its core product markets but also seeks to expand into new product markets
D) does not have a clearly defined strategy

Correct Answer:

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