Which business strategy is followed by a business that attempts to maintain a strong position in its core product market but also seeks to expand into new-usually closely related-product markets?
A)prospector strategy
B)analyser strategy
C)low-cost defender strategy
D)reactor strategy

Question

Quizplus · Accepted Answer

The strategy described is the analyser strategy, which balances maintaining a strong position in the current market while also pursuing opportunities in new, related markets. This strategy involves a mix of exploration and stability, and is often used by businesses that have a strong core product but recognize the need to diversify in order to maintain long-term success.

Which Business Strategy Is Followed by a Business That Attempts