The defender strategy is most useful:
A)for business units with a profitable share of one or more major segments in a relatively mature and stable industry
B)for business units that try to avoid being left behind in newly developing application segments within the market
C)for well-developed units that are still experiencing some growth and change as a consequence of evolving customer needs
D)for unstable units due to fewer competitors and their relative market shares that shift rapidly as new products are introduced

Question

Quizplus · Accepted Answer

The defender strategy is most useful for business units with a profitable share of one or more major segments in a relatively mature and stable industry. This strategy focuses on maintaining the current position by defending against any competition, increasing efficiency in operations, and staying focused on the core business. It is especially useful in stable industries where the competition is not intense and the demand for products is predictable.

The Defender Strategy Is Most Useful