A policy of high service quality is essential for _____,as it offers a way to maintain a competitive advantage in well-established markets.
A)prospectors
B)low-cost defenders
C)differentiated defenders
D)analysers

Question

Quizplus · Accepted Answer

Differentiated defenders focus on providing unique features and high service quality to maintain a competitive advantage in established markets. This strategy sets them apart from low-cost defenders and allows them to charge premium prices. Prospectors and analysers focus on new product development and market research, respectively, and may not prioritize service quality as heavily as differentiated defenders.

A Policy of High Service Quality Is Essential for _____,As