Theatres,orchestras and other performing arts organisations often reach audiences outside major metropolitan areas by promoting matinee performances with lower prices and free public transportation to attract senior citizens and students.Identify the strategy being employed in this case.

Question

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The strategy being employed in this case is expansion by selling existing products to new segments. The performing arts organizations are targeting senior citizens and students who might not have been their primary target audience before, by offering lower prices and free transportation to matinee performances. This is a way of reaching new segments of customers without having to develop new products.

Theatres,orchestras and Other Performing Arts Organisations Often Reach Audiences Outside