What is the first and foremost objective for marketing?
A)the rate of market growth
B)the level of sales the company achieves
C)the firm's plan of action for each product-market entry
D)to make certain the company does not overspend

Question

Quizplus · Accepted Answer

The first and foremost objective for marketing is to achieve the level of sales the company desires. All the other objectives (market growth, product-market entry plan, not overspending) are important, but they are secondary to the primary objective of generating sales.

What Is the First and Foremost Objective for Marketing