What is the purpose of marketing functions audit?
A)Evaluate the adequacy of the systems that develop the firm's product-market entry action plans.
B)Evaluate the firm's overall structure and the extent of synergy between the various marketing units.
C)Examine the profitability of the company's individual products,markets and key accounts.
D)Examine,in detail,the adequacy of the firm's ability to handle each of the marketing-mix elements.

Question

Quizplus · Accepted Answer

A marketing functions audit examines the adequacy of the firm's ability to handle each of the marketing-mix elements, ensuring that all aspects of the marketing strategy are effectively managed and aligned with the company's goals.

What Is the Purpose of Marketing Functions Audit