Which of the following is a key issue in developing a set of marketing metrics as part of an overall performance measurement system?
A)alignment of metrics with the strategy
B)alignment of marketing plan with action plan
C)alignment of advertising campaign with distribution
D)None of the given answers are correct?

Question

Quizplus · Accepted Answer

The alignment of metrics with the strategy is a key issue in developing a set of marketing metrics because it ensures that the metrics are measuring the right things and are aligned with the overall goals and objectives of the organization. Without this alignment, the metrics may be irrelevant or misleading and may not provide accurate insights into the effectiveness of the marketing efforts. The other options listed are not directly related to the development of marketing metrics.

Which of the Following Is a Key Issue in Developing