The most important non-financial metric is customer satisfaction which can only be measured one way, by asking customers one simple question: how likely are you to recommend us to a friend or a colleague?

Question

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Customer satisfaction can be measured in multiple ways beyond the Net Promoter Score (NPS) question, including customer surveys with various questions, customer reviews, feedback forms, social media monitoring, and direct customer feedback through different channels.

The Most Important Non-Financial Metric Is Customer Satisfaction Which Can