Identify the statement that relates to the market management organisation.
A)A product manager has overall responsibility for planning and implementing a national marketing program for the product.
B)This form is the least bureaucratic or centralised and the most specialised type of organisation.
C)This is particularly suitable for a business facing an extremely complex and uncertain environment.
D)It involves the creation of an additional organisational unit responsible for coordinating the actions of other units within the firm.

Question

Quizplus · Accepted Answer

A product manager is responsible for planning and implementing marketing strategies, which is a key aspect of market management organization.

Identify the Statement That Relates to the Market Management Organisation