E-Readiness Is a Measure Of

E-readiness is a measure of:

A) the quality of an individual marketing manager's understanding of online processes
B) the ability of a firm to sell its products online rather than through conventional distribution channels
C) the quality of a country's information and communication technology infrastructure and the ability of consumers, governments and businesses to use this to their benefit
D) the ability of firms in a given industry to engage in online advertising strategies in order to compete with other firms in different industries