A digital marketing strategy framework begins with:
A) the design of a website using Rayport and Jaworski's 7Cs of customer interface framework
B) the development of mobile applications to facilitate smartphone and computer tablet integration
C) investing in bandwidth and storage capabilities
D) an assessment of the level and depth of digitisation
Correct Answer:
Verified
Q4: 'Fraudband' refers to:
A)online scams where users are
Q5: In customer relationship management (CRM),there are two
Q6: Identify the fundamental differences between social media
Q7: A service-dominant logic (SDL)perspective would suggest that
Q8: Which of the following industries have already
Q10: The 'connection' dimension in Rayport and Jaworski's
Q11: RSS (such as in RSS feeds)is short
Q12: Technologies that allow multimedia technologies to run
Q13: One of the reasons that Dell Computer
Q14: Wikis,blogs,podcasting and RSS feeds were all early
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