The quality dimension of _____ refers to a customer's ability to obtain prompt and competent service when the product does break down.
A)serviceability
B)reliability
C)brand equity
D)durability

Question

Quizplus · Accepted Answer

Serviceability refers to the ability of a product to be repaired or serviced easily, quickly, and cost-effectively. This dimension of quality is important for customers because it ensures that if a product does break down, they can receive prompt and competent service to fix it. Reliability refers to the consistency and dependability of a product and its ability to perform its intended function without failure over a period of time. Brand equity refers to the value and reputation of a brand in the minds of customers. Durability refers to the ability of a product to withstand wear, pressure and damage, and the length of time it can perform its intended function without deteriorating. While reliability and durability are important dimensions of quality, they do not specifically address a customer's ability to obtain prompt and competent service when the product breaks down, which is the focus of serviceability.

The Quality Dimension of _____ Refers to a Customer's Ability