To develop a differentiated positioning focused on untapped segments using a market expansion strategy,a firm should:
A)encourage larger volume purchases for non-perishable products
B)stimulate additional primary demand by promoting new features
C)develop a differentiated flanker brand with more appealing unique features
D)move storage of the product closer to the point of end use by offering additional package sizes

Question

Quizplus · Accepted Answer

Developing a differentiated flanker brand with more appealing unique features is the best choice for developing a differentiated positioning focused on untapped segments using a market expansion strategy. This approach allows the firm to create a new brand that caters to the needs of a specific untapped segment, while also leveraging its existing brand equity. By offering unique features, the firm can differentiate itself from competitors and create a stronger value proposition for the target segment.

To Develop a Differentiated Positioning Focused on Untapped Segments Using