There are three strategies that a marketing manager can deploy in a declining market: a harvesting strategy,a maintenance strategy,a profitable survivor strategy.

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The four strategies a marketer can deploy in a declining market are: a harvesting strategy, which maximises short-term cash flow and maintains or increases margins even at the expense of market-share decline; a maintenance strategy which maintains market share for the short term, even at the expense of margins; a profitable survivor strategy which increases the share of the declining market encouraging weaker competitors to exit; a niche strategy which strengthens share position in one or a few segments with potential for continued profit.

There Are Three Strategies That a Marketing Manager Can Deploy