The tendency for firms to automatically continue strategies that were successful in the past,even though current market conditions are changing,is referred to as:

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Strategic inertia is the tendency for firms to stick with strategies that worked in the past even though market conditions are changing. Marketing myopia refers to a company's focus on its own product and existing customers rather than on market needs and evolving customer preferences. Cognitive dissonance is the psychological discomfort experienced by a person who holds two or more contradictory beliefs or values. The law of probability refers to the likelihood of something happening based on mathematical probability.

The Tendency for Firms to Automatically Continue Strategies That Were