Identify the incorrect statement concerning services.
A) Services are the fastest-growing sector of developed economies.
B) Good services improve customer loyalty over the long term.
C) The intangible nature of services creates unique challenges for marketers.
D) Efficient services are always tied to a physical product.
Correct Answer:
Verified
Q10: Marketers have identified 4Cs critical to a
Q11: Which of the following is considered an
Q12: What question needs to be specifically addressed
Q13: The marketing concept was originally developed by:
A)Motorola
B)Philip
Q14: Changes in the environment that are rapidly
Q16: E-tailers such as Amazon and iTunes are
Q17: Which level of strategy provides direction on
Q18: A distinct subset of people with similar
Q19: The tendency for firms to automatically continue
Q20: Research indicates that the general influence of
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