Research indicates that the general influence of marketing managers on higher-level strategic decisions has:

Question

Quizplus · Accepted Answer

The question states that "Research indicates that the general influence of marketing managers on higher-level strategic decisions has" and then provides options for the answer. Option A states that the influence has remained negligible, which contradicts the statement that the influence has increased significantly. Option B mentions governments, which is irrelevant to the question. Option D provides a specific country, which is also irrelevant since the question asks about the general trend. Therefore, option C is the best choice as it directly states that the influence of marketing managers on higher-level strategic decisions has increased significantly in recent years, which aligns with the initial statement in the question.

Research Indicates That the General Influence of Marketing Managers on Higher-Level