Marta Invests a Substantial Amount of Money to Take Her

Marta invests a substantial amount of money to take her business online. She is extremely discouraged when three months pass and she has not produced enough new revenues to offset the high start-up costs. What sound advice could you give Marta?

A) Hurry up and cut your losses now and get out before you lose everything.
B) If in two more months things have not turned around, take the business offline.
C) It is unusual for an e-business to take such a long time to recover its investment, so she must be doing a poor job.
D) Because the initial start-up costs were high, it may take longer to recover, but it is too soon to determine the long-term success.
E) To make the business successful, she should double the amount of money invested in the e-business.