SME Ads Inc.(SME)
Steven Monahan owns SME Ads Inc., an advertising agency.At present, the company focuses on advertising only.However, Steven plans to expand the company's focus to include all the major elements of an organisation's promotional mix.Steven feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion.Currently, the firm organises its work according to the media being used.Steven believes this is the most effective way to subdivide advertising.Since television is the most widely used advertising medium, the company spends most of its time on television advertising.SME knows what it takes to get the job done, and it is committed to success.
-Refer to SME Ads Inc.As Steven plans to expand the company's focus to other major elements of the promotion mix, which of the following should he focus on if he wants to help his clients create and maintain favourable relationships between them and their various internal and external groups?

Question

Quizplus · Accepted Answer

Public relations is the best choice to help clients create and maintain favourable relationships between them and their various internal and external groups. Public relations focuses on maintaining positive relationships and communication with various stakeholders, including employees, customers, suppliers, and the general public. It helps to build trust and credibility, manage reputation, and handle potential issues or crises. As SME Ads Inc. expands its focus to other major elements of the promotion mix, incorporating public relations into its services can add value and provide a more comprehensive approach to meeting customer needs.

SME Ads Inc.(SME) Steven Monahan Owns SME Ads Inc., an Advertising Agency.At Present