SME Ads Inc.(SME)
Steven Monahan owns SME Ads Inc., an advertising agency.At present, the company focuses on advertising only.However, Steven plans to expand the company's focus to include all the major elements of an organisation's promotional mix.Steven feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion.Currently, the firm organises its work according to the media being used.Steven believes this is the most effective way to subdivide advertising.Since television is the most widely used advertising medium, the company spends most of its time on television advertising.SME knows what it takes to get the job done, and it is committed to success.
-Refer to SME Ads Inc.SME recently created advertising for Maruti Automobiles for its new line of cars called Maruti Marvels.Such brand-oriented advertising is called

Question

Quizplus · Accepted Answer

Selective-demand advertising focuses on promoting a specific brand or product, which is what SME Ads Inc. did for Maruti Automobiles' new line of cars called Maruti Marvels. This type of advertising aims to create demand for a particular product or brand, rather than for the entire product category (primary-demand advertising) or the company as a whole (institutional advertising). Individualized advertising and private advertising are not relevant in this context.

SME Ads Inc.(SME) Steven Monahan Owns SME Ads Inc., an Advertising Agency.At Present