When the campaign with the slogan "The Other White Meat" encouraged people to increase pork consumption, this was an example of ____ advertising.

Question

Quizplus · Accepted Answer

The campaign with the slogan "The Other White Meat" encouraged people to increase pork consumption, which falls under primary-demand advertising. Primary-demand advertising is a type of advertising that is aimed at increasing demand for an entire product category, rather than promoting a specific brand or product.

When the Campaign with the Slogan "The Other White Meat