The Air Store, a retail outlet for fans and air conditioners, increased its advertising during the recent unusually hot summer days to encourage customers to make purchases quickly.This type of advertising is called ____ advertising.

Question

Quizplus · Accepted Answer

Immediate-response advertising is designed to encourage an immediate action or response from the audience. The Air Store's increased advertising during the hot summer days was aimed at encouraging customers to make purchases quickly in response to the current weather conditions.

The Air Store, a Retail Outlet for Fans and Air