Selective-demand advertising aimed at keeping a firm's name or product before the public is called ____ advertising.

Question

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Reminder advertising is used to remind customers about a brand or product they are already aware of, with the aim of keeping the brand in their mind when they decide to make a purchase. This type of advertising is often used for products that have long buying cycles or low customer involvement, and can be especially useful in maintaining brand loyalty.

Selective-Demand Advertising Aimed at Keeping a Firm's Name or Product