JCPenney ran a newspaper ad stating, "We are the friendliest store in town." This is an example of ____ advertising.
A) institutional
B) primary-demand
C) Comparative
D) Cooperative
E) long-term
Correct Answer:
Verified
Q38: Walmart is opening a new store in
Q40: Lisa is in charge of maintaining good
Q42: Advertising designed to enhance a firm's image
Q43: If a company sends a representative to
Q46: Billboards, signs, and transportation vehicle signage are
Q53: Primary-demand advertising is
A) promotion of specific brands
Q62: Which of the following is not an
Q69: Automobile manufacturers advertise their cars on the
Q74: You are in charge of advertising for
Q75: When major oil companies advertise to build
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents