In preparing for summer sales, Sunsheen Tanning Products is placing in its retail outlets life-size cardboard cutouts of this year's Miss Tan that attach to existing store displays.The cutout, featuring Miss Tan in a bikini holding a bottle of lotion, is an example of a(n)

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The life-size cardboard cutout of Miss Tan is an example of a point-of-purchase display, as it is meant to catch the attention of customers at the point where they are making their purchasing decisions.

In Preparing for Summer Sales, Sunsheen Tanning Products Is Placing