Organisations that sell to small business-to-business markets and those that use only a few wholesalers to market their products will probably focus on ____ as their promotional tool.

Question

Quizplus · Accepted Answer

Small business-to-business markets and companies that use only a few wholesalers to market their products are likely to have more personal relationships with their clients and customers. Therefore, personal selling may be the most effective promotional tool in such cases. The sales representatives can engage with their clients one-on-one, understand their requirements, and guide them towards the right products or services.

Organisations That Sell to Small Business-To-Business Markets and Those That