Personal selling, a major element in an organisation's promotion mix, is a less expensive way to reach consumers than through advertising.

Name: Personal selling, a major element in an organisation's promotion mix, is a less expensive way to reach consumers than through advertising.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement is false. Personal selling is generally a more expensive way to reach consumers than advertising, as it requires the salaries and expenses of salespeople.

Personal Selling, a Major Element in an Organisation's Promotion Mix