The first stage of the product life-cycle is the ____ stage.
A) Inventive
B) Launching
C) Discovery
D) introduction
E) Growth

Question

Quizplus · Accepted Answer

The introduction stage is the first stage of the product life-cycle, where the product is launched or introduced to the market. This is the stage where the product is first made available to the customers and sales are starting to grow, though at a slower pace. It is the time when the company incurs heavy expenses on product development, marketing, and advertising to create awareness and interest among customers.

The First Stage of the Product Life-Cycle Is the ____