Borden, Inc., wants to develop a new line of great tasting, low-calorie, low-fat, and low-cholesterol processed cheese products.The managers are studying whether demand is strong enough and whether the new line will yield a favourable return on investment.The managers are currently in which phase of new product development?
A) Idea generation
B) Product development
C) Test marketing
D) Screening
E) Business analysis

Question

Quizplus · Accepted Answer

The managers are currently in the phase of business analysis, where they are studying demand and potential return on their investment for the new product line.