A firm organised on the basis of retail customers and wholesale customers utilises the concept of departmentalisation by
A) location.
B) function.
C) customer.
D) product.
E) task.

Question

Quizplus · Accepted Answer

This firm is using customer departmentalization, which organizes the company based on the needs and characteristics of different customer segments. The two segments they have identified are retail customers and wholesale customers.

A Firm Organised on the Basis of Retail Customers and Wholesale