Three important factors that influence ethical decisions in marketing are individual factors, organisational factors, and opportunity.

Question

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Individual factors refer to personal values, beliefs, and moral principles that guide ethical decision-making. Organisational factors include the company's culture, policies, and codes of conduct. Opportunity refers to the circumstances and context in which a decision is made, such as pressure to achieve sales targets or competition in the market. All three factors can significantly influence ethical choices in marketing.

Three Important Factors That Influence Ethical Decisions in Marketing Are