Although all casual clothing ultimately provides the same purpose, companies such as The Gap strive to make their brand seem unique from the many other brands available on the market.The market for casual clothing can best be characterised as

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The market for casual clothing is characterized as monopolistic competition because there are many firms competing with each other by offering slightly different products, such as different styles or designs, that are viewed as substitutes but not identical to one another. The Gap distinguishes itself from competitors through its branding and marketing.

Although All Casual Clothing Ultimately Provides the Same Purpose, Companies