A 'blue ocean' strategy aims to attack competitors without direct confrontation with incumbents.

Name: A 'blue ocean' strategy aims to attack competitors without direct confrontation with incumbents.
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Question

Quizplus · Accepted Answer

A 'blue ocean' strategy involves creating a new market space where competition is irrelevant, rather than competing directly with existing players in a crowded market. Therefore, it aims to attack competitors without engaging in direct confrontations with incumbents.

A 'Blue Ocean' Strategy Aims to Attack Competitors Without Direct